Women processors in Awowo, a quiet village community in Ewekoro LGA of Ogun State, once sold their wet fufu paste to local buyers that made fufu for local buka and restaurants in and around Ogun State. The C:AVA project trained the women how to make wet mash and cake, and then linked the Agbeloba Fufu Processing Group in Awowo with an entrepreneur. The entrepreneur was Ronuga's Foods in New Jersey, New York who was interested in shipping Nigerian foodstuff overseas.
The group was linked with an already identified SME (Peak Products Ltd) that specialises in converting fufu cake into dried flour using a flash dryer.
In 2007, with the end of President Obasanjo's administration in Nigeria, regular purchase of HQCF from cassava processors in the country came to an end. The sales of HQCF nose-dived and most of the SMEs were shut down. This was the situation until the C:AVA project came to Nigeria in 2010, bringing the sector alive again.
The C:AVA project in Nigeria conducted advocacy campaigns, and practical demonstrations of the use of HQCF in various products, and organised several stakeholder discussion forums to address the problem facing the cassava sub-sector in the country. This ignited a positive shift in the situation as some flour millers began to purchase HQCF again.